David Hoos

Marketing strategist. Podcast host. Builder.

Hi, I'm David. I help expert businesses get understood and chosen.

I've done marketing since 2012: in-house, at agencies, and now at my own firm. I do the strategy, and I build the things that carry it out: research, content, shows, charts, and AI systems that keep running after I leave.

See what I can help with Get in touch

Founder of Haus Advisors. Before that, Head of Marketing at The Outloud Group and Director of Marketing at The Good.

  • 75+podcast episodes
  • 90articles published
  • 196charts in the Vault
  • 59AI routines running
  • 30+agencies advised

Updated October 21, 2026. These refresh themselves.

What I do

What do you need?

Pick the one that sounds like you. Each comes with proof you can check.

Positioning and messaging

I find the one sentence your buyer will repeat, then make every page back it up.

Interviews, competitor teardowns, and a message map from first touch to signed deal. Built for things that take a while to buy.

Proof

  • The Good: repositioning around one market led to 153% more qualified leads and 55% revenue growth in a year.
  • 30+ agencies advised on who they sell to and why buyers should pick them.

Customer research

I talk to your buyers and bring back their words, not my adjectives.

Customer interviews, call-recording mining, and review analysis, tagged by where the buyer is in the decision.

Proof

  • Built a library of 1,600+ real buyer quotes from sales and discovery calls, each tagged to a stage of the decision.
  • At The Outloud Group, customer interviews shaped a marketing playbook that grew leads by over 50% in its first year.

Content and SEO

I write for the buyer who is ready, then make sure search can find it.

Pain-point SEO, research reports, and data pages that other writers cite and link to.

Proof

  • The Good: organic traffic up 500% year over year from a thought-leadership program I led.
  • Haus Advisors: domain rating from 3 to 32, carried by two research pages that writers cite.

Podcasts and video

I host, produce, and repurpose. One recording becomes a month of content.

Guest booking, interview prep, recording, clips, thumbnails, show notes, and the posts that follow.

Proof

  • Host and producer of Behind the Agency, on Apple Podcasts, Spotify, and YouTube.
  • Launched a brand podcast at Conversmart as a content engine for the whole team.

Charts that teach

I turn a hard idea into one chart a buyer understands in five seconds.

One argument per chart. The data story first, then the design.

Proof

  • The Chart Vault: a public library of charts on how service businesses grow.
  • Chart walkthroughs are my best-performing format on LinkedIn.

AI workflows and automation

I build AI systems that run on a schedule and report back, not demos.

Claude Code, connected tools (CRM, email, calendar, analytics), and routines with a person approving the moves that matter.

Proof

  • I run my own business on scheduled AI routines: research, reporting, CRM cleanup, and podcast production.
  • This site is one of them. The facts live in a file and refresh each week.

Sales enablement and tools

I give your sellers the proof, decks, and tools to win without the founder in the room.

Case studies, proposals, sales decks, and free diagnostics that start the conversation.

Proof

  • Built the Bottleneck Score, a free five-minute diagnostic that starts sales conversations.
  • At The Outloud Group, built sales resources from interviews with the account executives who use them.

Things I've made

I'd rather show you than tell you.

The resume

Where I've done the work

  1. 2023–now

    Founder, Haus Advisors

    Growth consultancy for founder-led agencies. 30+ advised.

  2. 2021–2023

    Head of Marketing, The Outloud Group

    Built the marketing playbook from customer interviews. Leads up over 50% in year one.

  3. 2020–2021

    Marketing Director, Conversmart

    Led a research report for search and pipeline, an email course, and a brand podcast.

  4. 2016–2020

    Director of Marketing, The Good

    Thought leadership and SEO. Organic traffic up 500% year over year. Led the site redesign.

  5. 2013–2016

    Digital Marketing Manager, Lightcast

    Brought in marketing automation. Doubled the email list growth rate.

  6. 2008–2017

    Founder, Uncommon Creative

    My own design and marketing studio for small businesses.

Full history on LinkedIn. Machine-readable at /resume.json.

In other people's words

We'd been fumbling the 'why us' question, and it was costing us. This gave us the clarity and confidence to finally answer it. It wasn't just a messaging exercise, it was the foundation for a more confident sales process.

Sara Bacon, Founder, Command C

As heard on, and quoted by

Everywhere I've been published or interviewed

Ways to work together

Big project or small question, both are fine.

  • Projects

    A defined job with an end date. Positioning, research, a content system, an AI workflow.

  • Advisory

    A standing call and a second opinion for a founder or marketing lead.

  • Fractional or full-time

    Leading marketing inside a team, part-time or as a hire.

  • Speaking and podcasts

    On positioning, buyer research, and AI that does real work.

Run an agency? That's my firm's specialty. Start at Haus Advisors.

If you have a project, a role, or an introduction that fits, I'd like to hear about it.

Email is fastest. I answer every one.

Email me LinkedIn