Press
Everywhere I've been published or interviewed
Every podcast I've been a guest on, every piece I've written for someone else's site, and every place I've been quoted. Newest first. My own show, Behind the Agency, lives on the Haus Advisors site.
As heard on, and quoted by
2026
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Why Clients Replace Agencies That Are Doing Great Work
Quoted Dynamic Agency OS blog with Chris DuBois · September 25, 2026
Cites David’s example of an agency with a 92 NPS that lost four of its top ten clients in a year.
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Influencer Briefing: 7 Things To Include (+Free Template)
Quoted Modash blog with Whitney Blankenship · September 21, 2026
Quoted on using real product review language in creator briefs.
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Trust Before Price: The First 30 Days of a Revenue Retainer
Quoted WhatConverts blog with Alex Thompson · August 11, 2026
Quoted on why objections are about cash flow, confidence, or scope, not price.
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16 Experts on What AI Outreach Is Actually Exposing in B2B
Quoted Medium (Yara Abboud) with Yara Abboud · June 30, 2026
Expert roundup. David on buyers detecting AI-written outreach and responding less.
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David Hoos on Positioning, the "Halo Effect," and Why Legacy Brands Beat Funded Startups
Podcast guest The Digital Agency Growth Podcast (Sales Schema) with Dan Englander · May 21, 2026
Positioning for dev agencies, the halo effect of niching deep, why legacy brands beat funded startups, and code as a lead magnet.
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The 5 Pillars of Scalable Agency Growth with David Hoos
Podcast guest Business Insider: Round Table Podcast with Amanda Bedard · May 8, 2026
A predictable growth pipeline for software development agencies: positioning, productization, publishing, partnerships, persistence, and AI.
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Search Governance: What Breaks First as Multi-Location Brands Scale?
Quoted Wiideman Consulting Group with Steve Wiideman · May 8, 2026
Quoted on how centralized review responses create contextual debt.
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Account Manager Skills That Grow Retainers (Not Just Retain Them)
Quoted Rock blog with Nicolaas Spijker · April 21, 2026
Quoted on expansion revenue costing a tenth of acquisition, and why clients only ask for work already on their roadmap.
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Why Agencies With Productized Services Grow Faster (And How to Start)
Byline Ravetree blog with Ravetree editorial · March 19, 2026
Guest post on productized services as a growth lever for agencies.
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The Agency Lifecycle: Why Your $10M Strategy Will Kill Your $1M Business
Byline NextBigWin with Christian Banach · February 18, 2026
Four stages of agency maturity and the brick walls between them, drawing on Behind the Agency guests.
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David Hoos - Agency Growth Mentor on MentorCruise
Profile MentorCruise with MentorCruise · February 2026
Mentorship profile. Top Mentor, 5.0 rating.
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Quoted Glozo with Glozo · February 2026
Quoted on agencies that generate pipeline whether they need it or not, and forecast with confidence because of it.
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092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It
Podcast guest Agency Forward (Dynamic Agency OS) with Chris DuBois · January 27, 2026
Why dev agency founders distrust marketing, positioning beyond programming languages, and marketing that builds reputation.
2025
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Your Agency's Biggest Growth Problem? You're Not Actually Different
Byline NextBigWin with Christian Banach · November 20, 2025
Agency positioning, the substitution test, and a 10-minute positioning reset.
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From hustle to flywheel: The dev agency growth playbook
Byline Copper CRM with Copper CRM · October 2025
A co-branded long-form playbook on dev agency growth, written in David’s voice for Copper.
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24 Ecommerce KPIs for Tracking & Growing Sales
Quoted Databox blog with Databox · June 26, 2025
Quoted on customer service performance lifting conversion rate, ROAS, AOV, and LTV.
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Your Agency's Biggest Growth Problem? You're Not Actually Different
Byline christianbanach.com with Christian Banach · April 26, 2025
The original publication of the positioning piece later republished on NextBigWin.
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28 Techniques for Increasing the Number of Referring Domains to Your Site
Quoted Databox blog with Databox · April 11, 2025
Quoted on publishing original data as a way to earn referring domains.
2024
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How's Your Agency Positioned? This Is Crucial. Meet David Hoos
Podcast guest The Happy Clients Podcast (DOT & Company) · May 20, 2024
Agency positioning, strategic partnerships, and content that converts.
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23 Content Distribution Tips & Channels For Increasing Traffic
Quoted Databox blog with Databox · April 23, 2024
Quoted on partnering with non-competing brands that serve the same audience.
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49 Essential SEO KPIs to Track Performance
Quoted Databox blog with Databox · April 9, 2024
Quoted on content supporting business goals such as signups and lead forms.
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Devrims #TechTalk 057: David Hoos Talks About B2B Marketing
Quoted Devrims Blog (#TechTalk series) with Anmol Lohana · April 9, 2024
Written Q&A on B2B services marketing, lead generation, agency marketing pitfalls, and advice for new agencies.
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Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)
Quoted Databox (customer story) with Databox · February 20, 2024
Customer story on the marketing leadership that grew inbound leads 50 percent at The Outloud Group.
2022
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My SEO Journey [Pro Edition]: David Hoos from outloudgroup.com
Quoted SEO Buddy (My SEO Journey series, Episode 67) with SEO Buddy · February 7, 2022
Written interview on improving SEO with limited time, from David’s years at The Outloud Group.
2020
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Launching a Direct-To-Consumer (DTC) Brand in 2020 (Episode 9)
Podcast guest Driven by DCKAP with Shiva Kumaar · June 5, 2020
Why manufacturers should go direct to consumer, and what product photos and content do for them.
2019
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8 Key Principles for Optimizing Your Website Navigation
Byline Privy blog with Privy · August 13, 2019
Guest post on ecommerce navigation, written at The Good.
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David Hoos - B2B Performance Marketing Manager
Profile GrowthMentor with GrowthMentor · August 2019
Mentorship profile. 4.96 rating.
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David Hoos: My Only Marketing Career Plan
Byline Zest.is (Medium publication) with Zest.is · May 1, 2019
A career essay for the Zest marketing community.
2017
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3 CRO Tactics Every SaaS Business Should Employ [Expert Interviews]
Quoted Reply.io blog (Expert Interviews series) with Lucy Literado · February 7, 2017
Expert roundup. David on social proof, micro-conversions, and user testing.
2016
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A Quick Guide to Getting Started with User Experience Design
Byline Shopify Partners Blog with Shopify Partners · June 17, 2016
An intro to UX design for Shopify partners.
Undated
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Profile Podchaser with Podchaser
Creator profile.
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David Hoos - Agency Marketing Mentor
Profile MentorPass with MentorPass
Mentorship profile. Super Mentor, 5.0 rating.
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Book with David Hoos - The Services Marketing Guy
Profile Intro with Intro
1:1 session listing.